If you use social networking sites a lot then you may be aware that nowadays a lot of marketing is being done over these social networks and one particular site is ‘Instagram’. Millions of people use such types of sites so doing a market over these sites has been a great idea. From Leather Jackets to James Bond Suits, people here now are marketing over everything.
PERKS OF USING INSTAGRAM FOR MARKETING
As soon as Instagram was created, it wasn’t quite well known amongst companies and using it for marketing wasn’t such a good idea at all. It had very few users when compared to other social networking sites and also it was mainly for people to upload their selfies and other stuff. But gradually it started to improve and now almost all the companies have their profile made over this site. With the inclusion of quick messages and other stories stuff, companies can easily market their products that too over such a massive audience as now this site is being used literally by everyone.
1. GIVE IMPORTANCE TO YOUR PROFILE
Making your Instagram profile look attractive and cool is the first main thing in making your business work. Now, as most everyone is using this networking site, you can easily market your products over every corner around the globe and post aesthetic pictures as much as you want. But to make your profile look like you mean business then you’ve to post both very professional and funny types of stuff that your customers can relate to. Also now, you can easily post stories over Instagram so that’s also a good way to tell your audience that what you’ve been up to and what’s trending over your site. For instance, if you’re selling jackets type of stuff then you can post a story such as that there’s off on your Cyberpunk 2077 Jacket. For more info visit the link below’ These types of links will make the user enter your profile and then make them look at your profile which means you’ll getting a lot of os people to see your site.
2. ENGAGEMENT IS THE KEY
Want more popularity? Want more people to see your profile? Want more followers? Then customer engagement is the key. Due to the inclusion of stories over Instagram, posting stuff and engaging with customers directly has become a child’s play. You can easily do so by creating hashtags. Many big companies do such types of competitions by making hashtags and this way they make the users post their hashtags and this makes them more popular over the site. This way they also gain more followers. Whoever posts the most hashtag photos or the best one gets a reward by the company which’s also announced through the Instagram story.
3. CUSTOMER IS THE KEY
Every company gets a review of its products. Also, every company wants to feature their stuff online by sharing celebrities’ experiences over their products or even other people’s. Now since the evolution of social networking sites, companies have started to feature their very own loyal and best customers on their profiles. By doing so they easily engage with their customers and also share the real-life experiences of people with their followers so that more people would be easily convinced to buy their stuff. With over thousands of reviews available on your site, companies can easily use it to pick out some reviews from their best customers and post the pictures of their experience over their profile. This thing also creates a good relationship with the company with its customers as customers are delighted whenever they see a friendly face which is genuine and real.
Due to such widespread ICT and technology, most people have access to the internet and mobile phones so it’s a good idea to do marketing over such new things. Apart from Instagram, companies now manage to market their products on many other various social networking sites and they’ve been pretty successful too. But Instagram still has some advantages over other sites that’s why most of the sites try to do marketing over here.