Search Engine Optimization refers to an organized process for web pages and their content to get easily find-able by people searching for relevant topics related to one’s website. The term SEO additionally describes the method of constructing web content easier for Search Engine classification, called “crawlers,” to find, scan, and index your website. If one person really up to set up their online presence they must first include SEO to get crawled into any Search Engine. Search engine optimization (SEO) is all about implementing small modifications to various parts of a website.
When these changes have been viewed part wise, they might represent an incremental enhancement, but together they bring an obtrusive impact on both user experience and performance of a website. The best indicator of representing the SEO health of a website would be the Organic Traffic. By measuring the volume of organic traffic to the website, one could count the number of visitors hit on the website and thus can enhance the target pages as per visitors’ interest. The SEO process can generally be classified into two categories, namely on-page SEO, off-page SEO, and Technical SEO. Let’s discuss the first two in this post.
If you are a business owner, you can learn this skill and implement it to your business website to increase your Potential Leads and thereby Sales. Or you can hire some Best SEO Company in your area.
On-page SEO is all about organizing elements on a web page in such a way that Google acknowledges what the web page tries to convey, recognizes how brilliantly it has been conceptualized and verifies whether it deserves to be at #1 in organic search results. It caters to some of the following popular technical aspects.
Keywords Research every one should always perform keyword research before opting to make an online presence as through this way only one may gain knowledge of target keywords on demand and make them part of their title tags and page content.
Title tags a title tag refers to the page titles on the HTML page. The page titles are to be reviewed and optimized by adding powerful keywords and numbers.
The meta description is the line of short description the searcher will see in the search engine results page (SERPs) below the Website Name. It has to be descriptive, unique and might always include the target keywords for all your pages. In this way, one brings the opportunity to advertise their page and convince users must click on the website link and visit their web pages rather than going to others.
Headings to get properly optimized the pages need to be properly formatted just like a report which needs to have a heading (h1) and subheadings (h2, h3).And thus the first heading tag <h1>must be placed first, then the <h2> and then <h3>, <h4> etc. The headings should be always interesting and so useful that users get driven to read the article. The subheadings are also a great place to represent the related keywords in your content.
Body content people must authenticate the provided content in web pages is original, unique and well structured (Beautified in Bold, fonts and CSS)
To perform Images Optimization one should always use an original or purchased if they are eager to grow in their business domain. Otherwise if one needs to use a free image or existing image from the web then they must refer to the image source, otherwise, it will bring down their page ranking. Also, optimizing the size of the images is a very important step in the process of image optimization as the smaller the size (in bytes) the images will have the better one expect the page ranking would take place.
ALT attributes are also an essential part of the image optimization process. For optimizing website images and other multimedia elements one must and include an ALT Text to define each image of the website. In this way search engines better understand the website images.
Optimizing the URLs of a webpage is the most important step for boosting up the process of SEO. It can be categorized into two phases. First refers to the URL optimization and the second refers to URL structure. Optimized URLs should always contain less than 255 characters and use well-defined page parts separated with
Internal Linking refers to linking of pages within your website. It creates an impact as it drives the audience to target pages through useful and engaging internal links.
External linking refers to the process linking your page content with other high-quality related websites. In this way, the trustworthiness of the web page content is increased and thus enhancing the SEO process of that particular website in a better manner. Also, the use of external links may refer to a way to understand more of the topics covered through the page content.
XML sitemaps help the search engine to analyze one website and find all content associated with the same. Before including XML sitemap practices one needs to ensure the removal of pages that is not meaningful, as they might not get ranked despite submitting it to the Search engine through XML sitemap.
Website Speed & Mobile Friendliness
- One needs to ensure the site size to be optimized in such a way that the website ideally loads in less than 3 seconds for both desktop and mobile.
On the opposite hand, off-page SEO maybe a fancy approach to defining “Many nice back-links so that Google thinks of the web page as trustworthy.”There are many ways to get the target Backlinks, and some of them are as follows-
Email Reach refers to the process of sending quality and engaging emails to people with target keywords along with backlinks. Target and trustworthy keywords make the audience click on backlinks, thus driving organic traffic to the website.
Related and topics on demand always play an important role for back-linking. And if one wants to get succeeded in driving traffic through blogging then need to be disciplined and follow a consistent and periodical approach for posting blogs. Thus driving a quality audience on the blog of your website.
Social Media Efforts
- Social media efforts are the most essential approach in terms of off-page SEO. Nowadays, most quality traffic can be found through social media only. They are a very popular and powerful medium for getting an audience through engaging content and posts which are well structured. The social media posts should be designed and composed of the target keywords as well as the back-links.
To improve page rankings within the Search Engine results page (SERP) one must always use wise SEO techniques. The amount of higher quality back-links one does provide in web pages, the much their pages will be prioritized in search results. Higher rankings mean an increase in traffic on the website. But one should always thank Google’s algorithmic program through which the only one may be able to reach their target audience.